They had some other lines through the years as well. It was about 1995 when they created their first tagline “the taste you can see”. The early slogans for the company came were much later than the three bakers but all three bakers were still present. At some point, they narrowed it to just one baker, keeping only Wendell for marketing purposes. They were animated and they acted as the mascots for many years. The early advertising that began used bakers named Wendell, Bob, and Quello for marketing. This was one idea submitted and they put it to use. ![]() Kids could submit their favorite idea for cereal and be entered to win a prize. The idea was taken from a contest that the company had run. He worked closely with Elisabeth Trach, who was the assistant product manager at General Mills at the time. READ MORE: Andy Capp’s - Crispy, Savory, and Salty Mouthwatering SnacksĬinnamon Toast Crunch was created by a scientist named John Mendesh. The cinnamon and sugar were added later to make it more appealing. One interesting thing about the history is the fact that the original cereal actually had plain squares. It is owned and sold by General Mills and has been for close to 40 years now. And throughout Europe and Latin America, it is known as Cini Minis. In the French Canada region, it’s called “Croque-Cannelle”. For example, in the UK it’s called “Curiously Cinnamon”. It has different names in some locations. This cereal is also sold in countries outside of the US. This has always been a popular feature of the cereal. Since they are slightly puffed, you get that crackle and pop effect which is just as fun as eating the cereal. This cereal is known for sounding a lot like Rice Krispies when you add the milk. They slightly puff the cereal squares just a tad and infuse them with these flavors. ![]() The squares are covered in cinnamon and sugar for the perfect sweet addition. It’s made with little squares that could resemble toast. Cinnamon Toast Crunch is a simple cereal packed with flavor.
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